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Whether you run a brick-and-mortar business or a business that operates exclusively online, a strong social media presence should be an essential part of your marketing strategy.  

With so many social media platforms out there, it can be challenging to determine which social media platform to focus your efforts on.

To make things easier, we’ve created a guide detailing a few of the top social media platforms and how they may help your business. Check it out below! 


From popular athletic brands such as Nike to local family-owned restaurants, nearly all businesses can use Facebook to their advantage. With such a large user base, Facebook allows you to share relevant content with your audience easily. Almost 69% of all adult users in the United States have active Facebook accounts. Facebook is a good platform to reach individuals aged 40 and up. 


Instagram is excellent for targeting a younger audience. Due to Instagram’s extensive e-commerce capabilities, it is an excellent platform for businesses aiming to sell products online. Your customers can easily view product images and make purchases directly from their Instagram accounts.

Ideal for businesses that are visually intensive, or influencers that want to connect with their audience. It’s a popular choice for photographers, videographers, bloggers, or generally any product-based business. This platform is all about photos and videos, so if you’re not pushing high-quality photographs then stick to the other platforms. 


Due to its character limit, Twitter can give everyone a voice while cutting out noise. Twitter is known for being a popular platform used by businesses, journalists, celebrities, and presidents. Finding product mentions are incredibly easy using Twitter. By setting up streams to follow keywords on Twitter, you can find people who are looking for the products you sell and direct them to your site. Some people have said that Twitter is lost, but it’s still a great place to share and research ongoing trends. For instance, hosting a Twitter chat to celebrate a new product launch or Q&A during a live event are just a couple of examples of Twitter’s best features.


If your business sells B2B services or products, LinkedIn is a great platform. The age range of LinkedIn is anyone 25 years and older. LinkedIn is unique in that it’s the only platform that prompts its users to post professional content. With each LinkedIn profile essentially acting as an online resume, featured content on LinkedIn is focused toward jobs, industry trends, and company initiatives. It’s also an excellent place to generate quality leads over quantity. 


Pinterest is better suited for some businesses than others. Home decor businesses, photograph business, and travel agencies can thrive very well on Pinterest. This is because these businesses typically provide content that is visually appealing and easily shared.

Final Thoughts

Regardless of the type of business you run, at least one of the social media platforms listed above can work for you.

Also, remember that you are not limited to establishing a presence only on one platform. You may choose to focus on a single platform and open accounts on other platforms as your business begins to scale.

Glean some more information from Lacey and Jessica on this week’s podcast episode. And, join us in SprySpace – the Facebook group for social media managers by social media managers.