Social Media Workshop: TikTok 101 – Wednesday, July 24 · 5:30. Register Here

You’ve been refreshing your client’s Instagram account for the 100th time hoping to see the total follower number increase. Does this scenario sound familiar? 

The world of social media is constant. It’s like a stream of information flowing to you at all times. On a surface level, you have a great job. You are paid to create interesting content, write compelling captions and brainstorm new campaign ideas that will engage your audience. This all sounds pretty great right? 

But what happens when you get obsessive with the number of likes, comments and shares? What happens when you start to compare yourself to other people’s photos because you’ve been scrolling for the past several hours? What happens when you start to associate your true value with the performance of each post? 

When this starts to happen, you know it’s time to take a step back. In fact, it’s time to take a couple of steps back.

As a social media manager, it’s SO important to have boundaries with social media for the sake of staying sane and avoiding burnout. 

Here are some helpful tips on how to monitor your emotions and have a healthy relationship with social media.

1 – Awareness

How are you feeling on a day to day basis? What is your standard baseline of energy? Has your energy changed in recent months? 

Take inventory of your emotions on a consistent basis. 

Some people have a higher tolerance for social media. It’s important to know yourself and identify if you are starting to feel some negative emotions as a result from being on social media too long. 

2 – Emotional Signs 

Emotional signs to look out for are anxiety, depression and burnout. 

Have you been feeling any of these emotions lately? If so, for how long? 

These signs can be signals that you’ve been spending too much time on social media.

3 – Boundaries 

When you start to observe that social media is negatively impacting your emotions, then it’s time to set some boundaries. 

Here are some boundaries you can set to have a healthier relationship with social media. 

Boundaries to set:

  • Take a digital detox on the weekends.
  • Delete social media apps from your phone.
  • Be structured with your time on social media. 
  • Take breaks from social media throughout the day. 
  • Wait 30 mins before checking your notifications in the morning. 
  • Don’t check social media right before bed. 

Social media is a great tool but moderation is key to being a happy social media manager.  

How has your relationship been with social media lately? Let us know in the comments below!