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Erickson Inc.

Case Study: Erickson Inc.

How Spry helped Erickson Inc. Increased brand awareness and education across business units. Support overall content strategy with entire marketing team, increase website traffic.

“We like to think of Adrienne and Spry as an extension of our Team. They understand our brand and customers and have the ability to speak as our brand through all sorts of barriers worldwide. They are really, really good at being organic and humanizing our brand.

~Erickson Inc.

Strategies Used

Monthly content planning that took into consideration of holidays and seasonal conversations in the aviation industry, military holidays, and contracts that Erickson played a role in. During the serious Australia 2019-2020 fire season and the Greece 2021 fire season, our crews were on site, and we coordinated and published stories from the field crews, actively telling the story of how Erickson’s aircraft and crews make an impact during aerial firefighting. We also employ strategies around UGC, gathering as much user-generated content as we can. We also support events, webinars and conferences as needed.

    Results

    Grew Audience from 2019-2020 by 77% from 18k to 33k. Then on top of that, grew audience from 2020-2021 by 19% from 33k to 39k followers – in 2021 we had a change in marketing team and decrease in ad budget. From 2020-2021 we saw engagement rates range from 11%-38% across all channels. (IG: 38% in 2020, 34% in 2021) (Twitter: 13% in 2020, 11% in 2021)(LinkedIn: 16% in 2020, 17% in 2021)(Facebook: 36% in 2020, 22% in 2021)

      Campaign Highlights

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      Increased Social Media Followers

      %

      Website Users from Social Media Efforts

      %

      Instagram reach Increase

      By the Numbers

      Campaign Details

      • Time Analyzed: 2019- 2020

       

      Grew Audience

      • 77% from 18k to 33k

      Campaign Details

      • Time Analyzed: 2020- 2021

       

      Grew Audience

      • 19% from 33k to 39k

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